#1 The ad
Meta rejects the ad.
Facebook and Instagram treat hemp and cannabis as restricted. Accounts get flagged. Campaigns get disapproved after they spend. Appeals take weeks and usually lose.
- 28,400 cold emails sent
- 284 replies
- 36 opportunities
- $34K estimated pipeline
- In the hemp industry since 2005
- HempAware Radio since June 2013
Meta won't run your ads.Your buyersstill openemail.
Done-for-you cold email and social outreach for hemp and cannabis companies that sell to other businesses. We build the infrastructure, write the copy, send value first, and put qualified meetings on your calendar. Month to month.
30 minutes. We tell you whether your ICP will respond before you spend a dollar.
INBOX · EXAMPLERe: 14 retailers in Colorado
Yes, send it over. Who handles wholesale on your side?
Positive reply
WEEKLY REPORT · EXAMPLE19 replies4 meetings booked this week
You didn't lose the ad channels. You never had them.
Every hemp and cannabis company runs into the same wall. The platforms that built the modern growth playbook will not take your money.
#2 The keywords
Google restricts the keywords.
Search ads for CBD, hemp extract, and most cannabis terms are blocked or limited to a narrow certification program. Your buyers are searching. You can't show up.
#3 The feed
LinkedIn ads are a coin flip.
Company pages are fine. Sponsored content gets reviewed by hand, and "hemp" in the copy is often enough to fail review. You can't build a pipeline on a channel that switches off without notice.
Outbound is not a workaround. For hemp and cannabis companies, it is the primary channel.
Email and direct messages don't have an ad review team.
How HempLeads puts outbound to work
One 60-minute call. We define who buys from you, who signs, and what a good meeting looks like. You approve the target list criteria before we build anything.
See the full processDomains authenticated. Mailboxes warmed. Buyer list built and verified. Copy drafted and sent to you for approval. You see everything before it goes out.
The first emails deliver value, not a pitch. We test subject lines and angles in small batches, then scale what gets replies.
Replies handled daily. Qualified meetings on your calendar. Weekly report every Monday. Monthly review to tighten the ICP and the copy.
Everything between "we should do outbound" and a booked meeting.
One monthly fee. No tools to buy. No hires to make.
SPF · DKIM · DMARC
Sending domains and warm-up
Separate sending domains, fully authenticated, every mailbox warmed before a single outreach email goes out. Your main domain never sends cold email.
Bounces under 3%
ICP list building
Built from hemp and cannabis industry sources plus standard B2B data. Every address verified before it is used.
Value before the ask
Copy and the reverse lead magnet
Short, plain, compliance-aware copy. We send your buyers something useful before we ask for a meeting. It is why they reply.
Reply inside 1 business day
Replies handled, meetings booked
Every reply gets a human response. Interested buyers land on your calendar with context notes. Weekly report every Monday.
- Weekly report every Monday
- LinkedIn and DM outreach track
- Compliance-aware copy
Before you pay
See it working before you pay.
We run outbound the same way we sell it. Pick one, and judge the work, not the pitch.
A free mini lead list
25 contacts matched to your ICP, verified, delivered within three business days of a short targeting call.
A one-week sample campaign
We write and send a small batch to your buyers and show you the replies.
Request a Free SampleOne per company. B2B hemp and cannabis only.
Twenty years in hemp. A process we're willing to publish.
Read the case studyCannabis retail payments
- emails sent
- 28,400
- replies · 1.0%
- 284
- opportunities
- 36
Case study
Read the full case studyA payments company selling into 8,800 dispensaries that still ran on cash.
CanPay was live in 1,200 US cannabis retail locations and needed the rest. Cold email to store owners and operators produced 284 replies, 36 opportunities, and an estimated $34,000 in pipeline. The best segment replied at 1.27%. Historical campaign results, not a forecast.
HempAware in a Kentucky hemp fieldWe've been in these rooms since 2005.
HempAware started in 2005 with HempAware Parties, and HempAware Radio has been on air since June 2013. We know the difference between a processor, a wholesaler, and a brand, and who signs at each.
We publish our process because our track record under this brand is new. Fulfillment runs on a partner system that has done this for clients across other industries. The hemp and cannabis expertise is ours. The plumbing is proven.
The guarantee
Replies from real hemp buyers. Guaranteed.
We agree a cold email response-rate KPI with you before launch. If we don't hit it within 90 days, we keep operating your outreach machine at no additional cost until we do.
Replies are what we guarantee because they are the part we control end to end. Meetings are what we work toward and report on every week, and they follow from replies.
Who this is for. And who it isn't.
A good fit
Hemp and cannabis companies that sell to other businesses: wholesalers, ingredient suppliers, extractors, labs, packaging, ancillary software, cultivation supply, dispensaries with a wholesale arm.
You have an offer that has already sold at least a few times.
You have the capacity to take on new accounts this quarter.
Someone on your team can show up to a discovery call and run it.
Not a fit
Selling direct to consumers. That's a different problem.
Pre-product or pre-revenue. Outbound finds buyers. It doesn't validate the offer.
Not yet at steady revenue. Outbound multiplies a working business. It doesn't substitute for one.
Looking for a one-week blast. We build for reply rates that compound.
Not sure? Book the call. We'll tell you straight.
Straight answers on outbound for hemp.
Questions we get on every call
Anything else, ask us on the call. We'll answer it straight.
Book a Discovery CallIs cold email legal for hemp and cannabis companies?
Yes. In the United States, business-to-business cold email is governed by CAN-SPAM, which doesn't restrict by industry. It requires accurate sender information, an honest subject line, a physical postal address, and a working opt-out honored within ten business days. We meet every requirement on every email. What CAN-SPAM regulates is how you send, not what you sell. See our cold email page for details. This isn't legal advice.
How fast will I see meetings?
First outreach emails go out in week 3 to 4, after domains are warmed and copy is approved. Most clients see first replies inside the first week of sending and first meetings inside six weeks of kickoff. Week 1 to 3 is infrastructure. Skipping it is how domains get burned.
What do you guarantee?
A cold email response rate. We agree the KPI with you before launch. If we don't hit it within 90 days, we keep operating your outreach at no additional cost until we do. Not a refund, and not a meetings count. Full terms are on the guarantee page.
What counts as a "qualified meeting"?
A scheduled call with a decision-maker or buying influencer at a company matching your agreed ICP, who agreed to the meeting knowing what you sell, and who showed up. If they no-show, we rebook them. Meetings are what we optimise for and report on. The guarantee itself is on cold email response rate, because replies are the part we control and meetings follow from them.
Will this hurt my company's email domain?
No. Cold outreach goes out from separate sending domains we purchase and warm for you, never from your main domain. Your normal email, invoices, and customer communication are untouched.
Can you target specific states, or avoid them?
Yes. State rules on hemp and cannabinoid products vary, and your buyer list should reflect that. We build geography into the ICP from day one and exclude states where you can't ship or sell.
How long is the contract?
Month to month. Cancel with 30 days' notice. The guarantee runs on a 90-day window because that's how long it takes for outbound to compound, but you're never locked in past the next month.
How much does it cost?
We walk through pricing on the discovery call. One monthly fee covers domains, tooling, list building, copy, sending, reply handling, meeting booking, and reporting. The number depends on how many buyers we're targeting and whether we run the social track.
Do I need my own tools or CRM?
No. We bring the sending platform, the data sources, and the reporting. If you already run a CRM, we'll push booked meetings into it. If you don't, the weekly report and your calendar are enough to start.
What do you need from me?
One 60-minute kickoff. Copy approvals inside two business days. Your calendar link. Feedback on meeting quality once a week. Then show up to the meetings. That's the whole job on your side.
Let's see if your ICP responds.
30 minutes. We'll look at who you sell to, tell you whether outbound will work for that buyer, and walk through pricing. If it's not a fit, we'll say so.