Retail buyers.
Independent shops, chains, natural grocers, pharmacies, pet retailers, gyms, spas, salons. We segment by category and door count.
CBD and hemp marketing agency
A CBD and hemp marketing agency for the wholesale side of your business
We book meetings with retail buyers, distributors, private-label customers, and processors. Cold email and social outreach, written by people who have worked in hemp since 2005. No ads, because the ad platforms will not run them anyway.
- By HempAware
- Hemp marketing agency since 2013
- HempAware Radio since June 2013
What we are, and what we are not
Not HempLeads
A lot of companies searching "CBD marketing agency" want consumer growth. Shopify conversion, email flows, influencer seeding, Amazon listings, SEO. Our parent company HempAware does hemp marketing of that kind. HempLeads does not.
HempLeads
HempLeads is outbound only. We reach businesses that could buy from you in volume and we get them on a call. If you have no wholesale, distribution, or private-label channel, we are the wrong fit and we will tell you.
Why CBD and hemp brands cannot buy their way to buyers
Meta rejects most CBD ads on sight. Google allows a narrow set of hemp products with certification, then restricts the rest. Amazon does not allow CBD. TikTok bans it. Every CBD marketing agency works around this. Most sell you content and SEO, which take a year.
- MetaNo
- GoogleRestricted
- AmazonNo
- TikTokNo
- EmailYes
- LinkedInYes
Outbound takes three weeks. A retail buyer at a natural grocer chain reads email. A distributor's category manager reads LinkedIn. They are not behind an ad policy. We reach them directly.
The buyers we target for you
See every segment we serveDistributors.
Regional and national distributors carrying CBD, hemp wellness, hemp foods, and hemp body care. We target the category manager, not a generic inbox.
Private-label and white-label customers.
Brands, retailers, and practitioners who want their own label. If you manufacture, this is often your best margin.
Processors and ingredient buyers.
For hemp farms, extractors, and ingredient suppliers: brands and contract manufacturers who buy isolate, distillate, seed oil, protein, or fiber.
Export and international.
Where legal. We build separate lists and copy for EU, UK, and other markets.
What we write, and what we refuse to write
Our first email sends value before it asks. For a CBD brand that is usually a line sheet, a wholesale price list, a margin calculator, or a sample offer. For a processor it is a spec sheet and current COA. The buyer gets something useful whether or not they reply.
We do write:
- Margin and sell-through numbers
- MOQ, terms, and reorder support
- COA access and testing panel
- Compliance status by state
- A specific reason we are emailing this week
Refused
- "helps with"
- "supports"
- "relief"
We do not write health, medical, or effect claims. Not "helps with", not "supports", not "relief". A retail buyer knows those claims put their store at risk. Removing them raises reply rate. We have seen it.
What every engagement includes
- Dedicated sending domains, warmed before launch
- ICP list built and verified by hand
- Copy written for CBD and hemp buyers, no health or THC-effect claims
- Reverse lead magnet sent first
- Human reply handling, meetings booked on your calendar
- Weekly report: sends, replies, meetings, changes
The guarantee
We agree a cold email response-rate KPI with you before launch. Miss it in 90 days and we keep working at no additional cost until we hit it.
Read the full guarantee termsPricing
Month to month, no long contract. We walk through pricing on the discovery call.
Why not a general B2B lead gen agency
A generalist will send your CBD pitch to a list scraped from a lead database, watch it bounce off spam filters, and tell you the market is hard. Three things they miss:
The word "CBD" in a subject line changes deliverability. We know how to write around it without hiding what you sell.
Retail buyers in this category have been burned by brands with no COAs and no reorder support. Our copy answers that fear in the first email.
The good lists are not in the databases. They are in trade show records, distributor catalogs, and state registries. We pull from those.
HempAware has been in the hemp industry since 2005 and has run HempAware Radio since June 2013. We started HempLeads because our own clients kept asking for buyers, not just brand work.
About HempLeads and HempAwareFrom call to first meeting
See the full process- Week 1
Discovery and ICP.
Who buys, where, at what volume.
- Weeks 1 to 3
Infrastructure and list.
Domains warmed, list built, copy approved by you.
- Week 3 to 4
Launch.
Line sheet or spec sheet goes out first. Replies start.
- Week 4 onward
Meetings and reporting.
Meetings on your calendar. Weekly report every Monday.
CBD and hemp marketing agency questions
Selling to dispensaries instead? See our dispensary marketing agency page.
Book a Discovery CallDo you do consumer marketing for CBD brands?
No. HempLeads is B2B outbound only. For brand, content, and consumer marketing, our parent company HempAware is a hemp marketing agency and can talk to you separately.
Is cold email legal for CBD and hemp companies?
Yes, under CAN-SPAM, as long as the sender is identified, the subject line is honest, a postal address is included, and opt-outs are honored. Selling CBD is legal at the federal level for hemp-derived products under 0.3% THC, with state rules on top. We check state rules before targeting.
Will "CBD" in the email get it flagged as spam?
It can if the email is written badly. Deliverability depends on domain reputation, sending volume, and copy. We warm domains for two weeks, keep volume low per inbox, and write plain text that reads like one person to another.
Can you help a hemp farm or extractor, not just a brand?
Yes. We target processors, brands, and ingredient buyers for farms and extractors. See who we serve.
Can you target international buyers?
Yes, where the product is legal. EU and UK lists need separate copy and privacy handling. We build them separately.
What does a hemp marketing agency cost for outbound?
We walk through pricing on the discovery call. Month to month, no long contract. The number depends on list size and whether you add LinkedIn outreach.
How is this different from buying a CBD retailer email list?
A bought list is stale the day you buy it and you still have to write, send, and follow up. We build the list fresh, verify it, write the copy, send from warmed domains, handle replies, and book the meeting.
Let's see if retail buyers reply to your brand
30 minutes. We will tell you which buyer type we would target first, what the first email would say, and whether outbound fits your offer. If it does not, we will say so.