We do not have a wall of logos. We have one detailed case study with real numbers, a parent company that has worked in hemp since 2005, and a process we publish in full. Here is all of it.
CanPay Debit, the payment leader in the cannabis retail market. At the time of the campaign CanPay had 400,000 active users and was live in 1,200 US cannabis retail locations. The problem was the other 8,800. There are roughly 10,000 cannabis retail locations in the US, and most of them still ran on cash or an ATM by the door. CanPay needed to reach those store owners directly, and the ad platforms treat "cannabis retail" the way they treat you.
Primary: the 8,800 US cannabis retail locations not yet on CanPay. Secondary: quick-serve restaurants and independent coffee shops, a test segment outside cannabis. The list was split into segments so each one could be measured on its own.
Cold email only. No social layer, no paid media. Segmented sequences, sent and tracked per segment, with replies handled by a person. It ran on the same outbound system HempLeads uses for every client: the process on the how it works page, pointed at cannabis retail.
Historical campaign results, not a forecast.
| Metric | Overall campaign | Best segment |
|---|---|---|
| Emails sent | 28,400 | 3,859 |
| Replies | 284 | 49 |
| Reply rate | 1.0% | 1.27% |
| Opportunities | 36 | 17 |
| Estimated pipeline | $34,000 | $17,000 |
"Opportunities" and "estimated pipeline" are the terms used in the source report. Estimated pipeline is the client's estimate of deal value, not closed revenue. Campaign length and cost per opportunity were not published, so we do not state them.
One segment got 3,859 emails, 14% of the volume, and produced 17 of the 36 opportunities and half the estimated pipeline.
That is the whole argument for splitting a list and measuring each piece. Find the segment that answers, then move volume to it.
The inboxes were cannabis retail. Store owners and managers, the same people many of our clients need to reach. They replied to cold email.
Broad list, broad rate. A 1.0% reply rate across 28,400 emails is what a wide campaign looks like. The tight segment ran higher. Your list will be tighter than 8,800 locations from day one.
Deal size changes the math. If your deal is a pallet of biomass, a testing contract, or a packaging run, 36 opportunities are worth a very different number.
These are historical results, not a forecast. One campaign, one client, one channel. Our guarantee is a response-rate KPI agreed with you before launch, not this campaign's percentage.
No client quote appears here because none was given, and we will not write one. The numbers are our fulfillment partner's published results for this client, run on the same outbound system HempLeads uses. We do not name the partner. When HempLeads clients finish their first 90 days, their numbers go on this page next to these.
HempLeads is a HempAware company. HempAware has been in the hemp industry since 2005, when the first HempAware Parties were held. HempAware Radio has been on the air since June 2013, interviewing farmers, processors, brand founders, lab owners, and policy people across the hemp economy.
That matters for outreach in three specific ways.
Twenty years of conversations with operators means we know what a purchasing lead at a brand actually cares about, and what makes them delete an email.
State by state, product by product. Our copy avoids health and THC-effect claims because we have watched those claims cost companies their accounts.
HempAware reaches 10,000+ hemp and cannabis professionals through the radio show, the site, and the newsletter. Some of the buyers we email already know the name.
We launched HempLeads in 2026. The case study above comes from our fulfillment partner's work using the same playbook we run for you. HempAware's history is in hemp marketing and media, not outbound. We are not going to dress that up.
As HempLeads clients finish their first 90 days, this page will fill in. We will publish the numbers, including the misses.
So instead of a wall of logos, we give you three things:
Every step, every week, on the how it works page. Nothing hidden behind "proprietary".
See the processWe agree a cold email response-rate KPI with you before launch. Miss it in 90 days and we keep working at no additional cost until we hit it. Full terms on the guarantee page.
Read the guarantee25 ICP-matched contacts or a one-week sample campaign. See it working, then decide.
Request a free sampleIf you are comparing us to other agencies, ask every one of them these six questions. We have answered ours.
| Question | HempLeads answer |
|---|---|
| Do you warm sending domains before launch? | Yes, two weeks minimum, every time. |
| Is the list built fresh or pulled from a database? | Built fresh from license records, trade show lists, and distributor catalogs, then verified by hand. |
| Who writes the copy? | People who have worked in hemp since 2005. No health claims. |
| Who handles replies? | A human on our team, inside one business day. |
| What exactly do you guarantee? | A cold email response rate, agreed with you before launch. Miss it in 90 days and we keep working at no extra cost. |
| What is the contract? | Month to month. Pricing on the discovery call. |
Any agency that cannot answer these in one sentence each is going to send your pitch from a cold domain to a stale list and call it a campaign.
Request 25 free contacts or a one-week sample campaign. Or book 30 minutes and we will walk through the case study in detail.