HempLeadsBY HEMPAWARE
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Dispensary marketing agency

A dispensary marketing agency that books B2B meetings, not ad impressions

HempLeads does one thing for dispensaries and the companies that sell to them: cold email and social outreach that puts decision-makers on your calendar. No paid ads. No consumer campaigns. Meetings.

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  • By HempAware
  • In the hemp industry since 2005
  • HempAware Radio since June 2013
What we do not do

Read this before you scroll

Most searches for "dispensary marketing agency" are looking for consumer marketing. Menu ads, loyalty SMS, local SEO, billboards, budtender education. We do not do those. If that is what you need, we will point you to people who do.

What we do

We do B2B outreach. That means two kinds of clients:

  • Dispensaries and retail chains who need to reach brands, wholesale suppliers, logistics partners, and corporate or event accounts where legal.

  • Companies that sell to dispensaries. Brands, packaging, POS and compliance software, payments, security, staffing, insurance, and services.

If you are in either group, keep reading.

Why dispensaries and their suppliers end up here

Meta rejects most cannabis ads. Google restricts them. LinkedIn ads approve, then get pulled. Every agency in this category works around the same wall.

  • MetaRejected
  • GoogleRestricted
  • LinkedIn AdsUnreliable
  • Email and DMsOpen

Outbound is not a workaround. For hemp and cannabis companies it is the primary channel. Email inboxes and LinkedIn DMs are not policed by ad policy teams. A purchasing manager at a dispensary chain opens email every morning. We put your message there.

For suppliers, brands, and services

If you sell to dispensaries

You already know who buys. Purchasing managers, general managers, category buyers, and owners at single stores and multi-state operators. The problem is reach. Reps cover a few hundred doors. Email covers thousands.

What we build:

  • A verified list of dispensary buyers by state, license type, and store count
  • A first email that sends value before it asks. Line sheet, sample offer, margin sheet, or a compliance checklist for their state.
  • Follow-up that reads like a person wrote it, because a person did
  • LinkedIn outreach to buyers who ignore email
  • Replies handled and meetings booked into your calendar

Who this works for: brands with a wholesale price list, packaging and supply, POS and compliance software, payments, security, staffing, insurance, and professional services.

For dispensaries and retail chains

If you are the dispensary

You have B2B relationships you are not working. New brands for your shelf. A second wholesale supplier so you are never out of stock. Corporate and event accounts where the law allows. Delivery and logistics partners.

What we build:

  • A target list of brands or suppliers that match your category gaps
  • Outreach that explains your door count, your terms, and what you want on the shelf
  • Meetings with brand sales leads, scheduled for your buyer
  • A weekly summary of who replied and what they offered

We do not send consumer email or SMS for you. Your loyalty platform does that.

What every engagement includes

  • Dedicated sending domains, warmed before launch
  • ICP list built and verified by hand
  • Copy written for hemp and cannabis buyers, no health or THC-effect claims
  • Reverse lead magnet sent first
  • Human reply handling, meetings booked on your calendar
  • Weekly report: sends, replies, meetings, changes
The guarantee

We agree a cold email response-rate KPI with you before launch. Miss it in 90 days and we keep working at no additional cost until we hit it.

Read the full guarantee terms
Pricing

Month to month, no long contract. We walk through pricing on the discovery call.

Why not a general outbound agency

Three reasons.

We know the buyers.

We know the difference between a category buyer at an MSO and an owner-operator with one door, and we write to them differently.

We know the rules.

State by state, product by product. We do not send a hemp-derived product pitch into a state where it cannot be sold.

We have the data sources.

License databases, trade show lists, distributor catalogs. Generalist agencies pull from the same lead databases everyone else uses, and dispensaries barely appear in them.

HempAware has worked in hemp since 2005 and has run HempAware Radio since June 2013. HempLeads is the outbound arm. About HempLeads and HempAware

From call to first meeting

See the full process
  1. Week 1

    Discovery and ICP.

    We define who signs the PO, in which states, at what size.

  2. Weeks 1 to 3

    Infrastructure and list.

    Domains warmed, list built, copy approved by you.

  3. Week 3 to 4

    Launch.

    First touch sends value. Replies start.

  4. Week 4 onward

    Meetings and reporting.

    Meetings hit your calendar. Weekly report every Monday.

Dispensary marketing agency questions

Selling hemp or CBD products wholesale? See our CBD and hemp marketing agency page, or every segment on who we serve.

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Do you run ads for dispensaries?

No. We do not run Meta, Google, programmatic, or billboard campaigns. We do B2B cold email and social outreach. If you need consumer ads, we can refer you.

Do you do local SEO or Google Business Profile work for dispensaries?

No. HempLeads is outbound only. Our parent company, HempAware, is a hemp marketing agency and may be able to help with that separately.

Can you email consumers on behalf of a dispensary?

No. Consumer email and SMS for cannabis retail has its own rules and is best run through your loyalty platform. We email businesses only.

Is cold email to dispensaries legal?

Yes, when it follows CAN-SPAM. That means accurate sender information, a clear subject line, a physical postal address, and an easy way to opt out that we honor. Every email we send includes these. We also skip states and product types where the pitch itself would be a problem.

How do you find dispensary buyer contacts?

State license records, trade show exhibitor and attendee lists, distributor catalogs, and public company records. Then we verify each contact by hand. Most generic lead databases have poor dispensary coverage.

Which states can you target?

Any state where your product or service is legal to sell to a licensed retailer. We check before building the list.

How fast do meetings start?

First outreach emails go out in week 3 to 4, after domains are warmed and copy is approved. Most clients see first replies inside the first week of sending and first meetings inside six weeks of kickoff. We do not skip warm-up.

What does it cost?

We walk through pricing on the discovery call. Month to month, no long contract. The number depends on list size and whether you add social outreach to email.

Let's see if dispensary buyers reply to you

Book 30 minutes. We will tell you whether outbound fits your offer, who we would target first, and what the first email would say. If we are the wrong fit, we will say so on the call.

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